If you haven’t already heard, Nike’s latest campaign is 100% genuine girl power. THE FORCE IS FEMALE focuses on strong women paving their own lanes and getting shit done. It’s a celebration of all the bad ass women out there pushing boundaries, whatever they may be.
Today, I had the pleasure of attending the launch event at The Springs here in L.A. and left feeling inspired. The day started with light brunch and a panel of the women featured in the campaign like blogger Zolee and stylist Jamie Ordiz. It was so refreshing to hear that some of the panelists shared the same feelings on the subjects of women in the blogging space, streetwear culture, etc. that I did. Something that really resonated with me was the idea of showing girls that it’s okay to be yourself, be cozy, just simply be you.
One of the biggest messages I try to convey with EveMeetsWest is that there is no right or wrong definition of your femininity. Mine consists of sneakers, baggy clothes, matte lipstick, etc. One size doesn’t have to fit all and never will. Go in the direction of whatever you’re passionate about and be true to yourself. You will always find success in that.
The event ended with a goody bag that included a Force is Female tote, Jason Markk Quick Wipes (always clutch), and a t-shirt. When registering for the event everyone had to choose a word that described their force. Turns out, the word you chose depicted the phrase that was printed on your shirt.
My force is unstoppable.
Thank you Nike for an awesome event and my boo @Dianakmir for inviting me along for the ride.
Tell me what defines your force in the comments below.